Nationwide General Boycott begins Monday, April 22, 2019. Postpone purchases of discretionary items such as new clothing, cars, appliances, and furniture. Purchase food and other necessities from local vendors. Furthermore, locally owned restaurants and bars are not to be boycotted.
The purpose of the general boycott is to pressure corporate America to stand up in defense of democracy. When sales decline, corporations will join the protests.
Some protesters are electing to boycott specific companies including advertisers on Fox News. The purpose is the same. Pressure specific companies to stop enabling Trump. GrabYourWallet is one organization that maintains a list of companies being boycotted.